Naumi Studio Hotel Wellington

The Journey

Naumi Studio Hotel Wellington started its life as an iconic heritage Edwardian building, ready to be polished into a 116 room boutique hotel.

Material Creative was tasked with a brave, unexpected, somewhat-fantastical vision for project, inspired by bold colours and characters of the literary world.

Retaining history and heritage was paramount, while creating the exotic, eclectic and memorable interiors that Naumi are known for.

Material Creative had a vision for guests to experience a wondrous Edwardian garden full of lush florals upon entering the hotel, and be transported from reality into a maximalist fantasy.

“Our idea for the hotel was to take the aptly named Edwardian building ‘The People’s Palace’ and embrace a story where a custodian, ‘Lady Naumi’ a Literary Bohemian becomes the anchor to the design and aesthetic,” says Material Creative’s Toni Brandso. “The aim was for the hotel will feel like her home, full of collections from travel and inspiration from the building and the Cuba Street area.”

The Solution

Our Designer Rugs NZ team pitched a collaboration with highly acclaimed NZ artist Karl Maughan to create a lush floral carpet, completely exclusive to the project. The hotel already incorporates a number of local creatives, and Material Creative recognized that this would be a unique way to include Maughan’s art.

The Result

Naumi Studio Hotel Wellington is truly a feast for the senses. An immersive experience as soon as you set foot in the door, this hotel lives at the intersection of art, design, and curated hospitality. Our floral Axminster is a luxurious addition to the space, bringing the vision of a blooming garden to life and making a striking first impression.