Cotton On

The Journey

Cotton On Group wanted to create an impressive global headquarters, sentimentally located in the region of its roots - Geelong. The building, constructed using the foundations of a former factory, was to appear as if it had always been a part of the local fabric, with references to the industrial architecture of the area.

The offices would incorporate working spaces for over 1000 staff, as well as an on site restaurant and wellness centre - a groundbreaking space designed to encourage a work-life balance.

Cotton On Group enlisted celebrated Australian designer Greg Natale to devise a landmark workspace which masterfully merges the region’s industrious history with influences of luxury lodgings from around the world.

Collaborating with commercial workplace specialists PTID, Natale dreamed up a unique workplace space swathed in old-school grandeur, filled with the luxurious details one might find in a 5 star hotel. These offices would reflect Cotton On’s commitment to the comfort, wellbeing and success of their people.

The Solution

In order to meet the clients vision, Designer Rugs and Greg Natale approached this project with three distinct designs.

The Result

The final project is a dream workplace, perfectly attuned to the culture of Cotton On Group. Completely centered around its people, this is a truly unique space that uses the magic of design to influence mood and mindset.

The Designers

Greg Natale

Multi-award-winning designer Greg Natale is known for his sophisticated use of pattern and colour, and his bold application of both in creating intricately layered and beautifully curated spaces. This passion has seen him design seventh collections with Designer Rugs, creating some of our most popular designs.

Feted as one of Australia’s leading interior designers, Natale has published two books (The Tailored Interior and The Patterned Interior), with a third (The Layered Interior) due for release this year with Rizzoli NY.

His work has earned him international acclaim and been featured in magazines including Architectural Digest, Wallpaper, Harper’s Bazaar, The Wall Street Journal, Vanity Fair, Vogue Living, Elle Decor and Belle Australia. Winning Australian House & Garden Room of the Year in 2021 and Belle Interior Designer of the Year twice, he has been named one of The World’s Most Influential Designers by Architectural Digest Mexico and a Design Visionary by Harper’s Bazaar Interiors Middle East. Explore other Legact Designs from Greg Natale Collection: Link Here