The Designer Rug expert designers worked with the team to create custom-made rugs for the foyer, restaurant, and spa. The rugs encapsulated a rich colour palette and luxurious aesthetic, balanced with practicality suitable for public areas within a hotel.

The spa area required a customised design solution around in–built ‘pods’ that catered to manicures and pedicures. Deemed 'wet areas', the solution couldn’t compromise the visual aesthetic of the design or functionality of the rugs.

The Designer Rugs team had previously worked with Cairns Cross Martin on the Taronga Zoo function and conference centre, which had also had myriad if similar challenges.

“CCM knew that we could create something that would work – and work within the constraints of the challenges of the W/The Ribbon project,” says Lynnette.

Senior Design Manager at Greaton, John Counios, gave praise "the rugs elevate the ambiance with their exquisite craftsmanship, diverse styles, and durability.

“Seamlessly blending with the hotel's bold modern aesthetic, these rugs serve as both functional pieces and works of art,” he added. “Their vibrant colours and intricate designs captivate guests, sparking conversations and adding sophistication to the space. From contemporary patterns to timeless motifs, each rug exudes its own distinct personality, inviting guests to immerse themselves in the luxury and elegance synonymous with The W Hotel brand.”

“Designer Rugs quality craftsmanship and durability make them a worthwhile investment that can withstand the test of time, providing enjoyment and beauty for years to come.” 

“Greaton enjoyed a positive experience with Designer Rugs and appreciated their ability to elevate the aesthetic appeal of our hotel space, providing warmth, and serving as intrinsic pieces of functional art.”